Online advertising management for roofing companies. Choose one, two, or three channels — Google Local Services Ads, Google Search, and ChatGPT Ads to get more customers fast.
The Storm Demand Launch
The roofer already running ads when storms hit gets the calls. The window to set up is now.
Storm damage, roof leaks, repair, replacement. These searches happen fast — the roofer already running ads wins.
Homeowners ask ChatGPT who to call. OpenAI opened ads in 2025. Early roofers own the placement — that window closes fast.
One roofer per service area. When you sign, your market is locked. Your competitor can't be our next client.
Every launch includes tracking, weekly optimization, and reporting — all built around customer acquisition. Higher tiers add more advertising channels.
Pay per lead, not per click. Appears above regular search results. Google Verified — screening and verification support for eligible businesses. Setup included.
Search campaigns structured around your priority roofing services — repair, replacement, and storm damage — with intent-based segmentation built in from day one.
Ads designed for people asking ChatGPT who to call. As AI search grows, more homeowners skip Google entirely and ask ChatGPT for a local recommendation. Your ad appears in those results — a channel most roofers haven't claimed yet.
A mobile-first page built specifically for storm-damage and roofing paid traffic. Already have a page that converts? We integrate tracking into yours instead.
Every lead tied to the channel and search that produced it. Included if you need it — or integrated into your existing system (CallRail, JobNimbus, AccuLynx, and similar).
Active campaign management every week — bid adjustments and search term reviews. Regular reporting so you see what's working and what's being adjusted.
10 business days from onboarding complete to campaigns up and running.
Payment, account access, service-area confirmation, and platform approvals. The 10-day clock starts once everything is in hand.
Campaigns are structured and configured for your selected tier. LSA verification is initiated. Search and ChatGPT Ads assets are created where included. If you add the Storm Conversion Landing Page, the page, conversion tracking, call tracking, and standard lead routing are built during this phase.
Your campaigns go live. LSA and Google Search activate immediately. ChatGPT Ads activate when your account becomes eligible. Tracking access and first weekly report delivered.
3 Options. Month-to-month. Cancel any time.
One channel. Pay-per-lead. Fastest path to the top of local search.
Setup included. 10-business-day launch target. Month to month.
Two channels. Own local search above and below the fold.
Setup included. 10-business-day launch target. Month to month.
Three channels. Reach homeowners on Google and through AI search.
Setup included. 10-business-day launch target. Month to month.
Turn paid traffic into calls, inspections, and roofing opportunities.
$995 one-time
Paid traffic performs best when every click lands on a page built specifically to convert storm-damage and roofing demand. Instead of sending prospects to a generic homepage, we build a focused campaign destination around one goal: getting the homeowner to call, request an inspection, or submit a qualified lead.
The page can connect to your existing system using supported native integrations, forms, webhooks, Zapier, Make, or standard lead-routing methods. Commonly supported systems include:
Standard lead-routing and supported CRM integrations are included. Custom API development, complex legacy-system integrations, or extensive custom development may require a separate quote.
Where supported, tracking can be structured so future qualified-lead and closed-job data can be tied back to the advertising source.
You Probably Do
If your ads currently send homeowners to a generic homepage, slow website, weak contact form, or a page without reliable conversion tracking.
You May Not
If you already have a fast, campaign-specific roofing landing page with strong call/form tracking and reliable lead routing.
Paid search specialist focused on local service businesses where speed and campaign structure decide who gets the call. This offer is built around what actually drives leads — not generic templates.
This campaign is built to capture demand when it exists. Here's exactly what you can count on and what you can't.
Campaigns built, tracked, and up and running within 10 business days of completed onboarding.
Jobs, revenue, rankings, or storm impact in your market. Results depend on demand.
Paid ads and organic ChatGPT answers are separate systems. Your ad doesn't influence search results.
Budget runs on Google Search and LSA. ChatGPT Ads assets activate when your account is eligible.
Google Search campaigns typically start delivering calls within 3–5 business days of launch. Google Local Services Ads require a background check and license verification — that process runs in parallel and usually clears within the same 10-day launch window. ChatGPT Ads are newer territory; visibility builds over the first 2–3 weeks. You won't be waiting a month to know if it's working.
Media spend is billed directly between you and Google — it never passes through us. You own your Google Ads account and can see every dollar at any time. We recommend a minimum of $1,500–$2,500/month in ad spend during storm season to generate enough volume to optimize. You set the budget cap; we make sure it doesn't get wasted on DIY researchers and wrong-city clicks.
No. If you don't have one, we create it — and it's yours from day one. If you already have an account, we audit it first. In most cases we rebuild the campaign structure from scratch because roofing campaigns built for general home services are set up wrong: wrong match types, no negative keyword lists, no separation between repair and replacement intent. Starting clean is almost always faster.
No. One roofer per service area — full stop. That's not a marketing line, it's how the offer is structured. We can't optimize your campaigns and a competitor's campaigns for the same zip codes at the same time. When you sign, your area is locked. We'll tell you upfront if your area is already taken.
No. Campaign management is month-to-month and may be canceled at any time. We ask that you give campaigns enough runway to optimize — Google's algorithm needs a few weeks of data to perform — but there is no lock-in period and no cancellation fee.
No. It is strongly recommended when your current website is not built specifically for paid campaign traffic. If you already have a fast, high-converting roofing landing page with reliable tracking, we can use your existing setup.
We include one standard lead-routing or supported CRM integration. Depending on your existing stack, leads can be routed through a native integration, form connection, webhook, Zapier, Make, email, or another supported method. Supported platforms include JobNimbus, AccuLynx, Roofr, HubSpot, CallRail, and most tools that accept a webhook or Zapier trigger. Custom API development or unusually complex systems may require a separate quote.
No. The Storm Conversion Landing Page is a focused campaign destination. It lives alongside your existing website and is designed specifically for paid traffic — not as a replacement for your main site.
The roofer pays the advertising platforms directly. Storm Demand management fees are separate from media spend. You own your ad accounts and can see every dollar spent at any time.
Your service area, your roofing license number (for LSA verification), access to your Google account, and about 60 minutes on a kickoff call. After that, we handle the build. Most roofers are surprised how little day-to-day involvement is required once we're up and running.
Storm demand accelerates results, but it doesn't create them from nothing. Google Search ads target people actively searching for a roofer right now — hail, wind damage, aging roofs, insurance claims. Those searches happen year-round. The campaigns are built to generate leads year-round, not just during storm season.
Tell us your service area, your main roofing services, your current ad budget, and how your team handles incoming leads. In 15 minutes, we'll confirm whether we're a fit — and whether your area is still open.
Or email first: allen@visibilityforce.com
